Fender Musical Instruments

The fender musical instruments Corporation is based in Scottsdale, Arizona, and is famed for making a variety of stringed instruments including solid body acoustic and electric guitars. Leo Fender designed some of the first, and most successful solid-body electric bass, which became a standard in the jazz, rock, funk, country, and other genres of popular music.

Fender makes instruments such as mandolins, violins, electric basses, acoustic guitars, along with guitar amplifiers, public address (PA) equipment, and bass amplifiers. Some of the brands under Fender include Rodriguez (classical guitars), Guild (electric and acoustic guitars), SWR (bass amplification), Benedetto (jazz guitars) and Squier (budget or entry-level instruments).

Company Overview

fender-logoThe Fender company is privately held, and the controlling majority of its stock is owned by a group of its company managers and officers. The chairman of its Board of Directors and the CEO is William Bill Mendello, its Chief Financial Officer is Richard Kerley, while its Chief Operating Officer is Matthew Janopaul.

the company was founded by Clarence Leonidas Fender in Fullerton, California, as Fender Electric Instrument Manufacturing Company, in the year 1946. The company is very important because it played a major role in the introduction of the solid-body electric guitars to the masses, with some incredible manufacturing oriented, low cost, bolt-together designs.

The Telecaster, which was originally called the Broadcaster or Esquire (single pickup version), was the first Spanish style, solid body, mass-produced electric guitar offering from Fender. Their first mass-produced electric bass was theStandard-Telecaster-Electric-Guitar---Maple-Fingerboard-Arctic-White Precision Bass, also known as the P-Bass, and the hugely successful Stratocaster or ‘Strat” guitar.

Although Fender was not the first company to produce electric guitars, because other luthiers and companies had been producing electric guitars even in the 1920s, none was as successful commercially as Fender was. Some notable Fender instruments include the Jazzmaster, Mustang, Starcasters, Bronco, Jaguar, and Duosonic. Popular basses include the Telecaster Bass (a reissue of the original Precision Bass), and the Jazz Bass.

Fender Musical Instruments Corporation maintains a number of facilities around the world, but its highest quality models are manufactured at its Corona, California factory. Besides this, it has other factories in China, Japan, Indonesia, Ensenada, and Korea, to make sure that novice guitarists from around the world can easily find and afford a Fender guitar.

While the older, America-built guitars are often highly favored, the pre-1990 Fender guitars from Japan are now highly acclaimed as well. Fender instruments have been the instruments of choice for many popular artists including Jimi Hendrix, Kurt Cobain, Rory Gallagher, Albert Lee, Ritchie Blackmore, Luther Perkins, Eric Clapton, and Keith Richards. Artists such as The Fendermen and Freddy Fender have even named themselves after the company.

Over the years, the core line of its instruments, the Jazz Bass, Precision Bass, Telecaster, and Stratocaster have remained unchanged from the original versions of the 1950s and 1960s. However, Fender has branched out and also started making steel string acoustic guitars, and has acquired several instrument firms, such as the Sunn Amplifier Company, the Guild Guitar company, and SWR Sound Corporation.

In a 2003 deal with Gretsch, Fender Musical Instruments Corporation started manufacturing and distributing Gretsch guitars. The company also owns Olympia, Jackson, Orpheum, Charvel, Brand X amps, Squier, and Tacoma Guitars.